The importance of UI & UX
User Experience (UX)
UX enables a business to generate profit from a website, app or platform, in a way that is hard for competitors to replicate. When your customers use your service platform, the idea is to provide them with the best experience possible so they continue using it and recommend it to others. Good UX is good for marketing since users who interact with you and provide feedback improve your business system.
In a nutshell, the user experience means your digital platform is easy and intuitive; fun, unique and inviting.
User Interface (UI)
Appearances and first impressions do count. This is true as much in the real world as it is in the digital world. A well designed Service Platform that transmits the right and consistent brand message through design can help you not only make more sells, create a Brand Image.
Screen to screen uniformity, consistent graphics, uniform layout, and an easy to use layout builds credibility and keeps your customers from getting confused and moving on to the next site.
Well designed UI alone increases sales and in the long run, reducing your company’s customer support costs.